Edit ModuleShow Tags
Edit Module Edit ModuleShow Tags

The Prisoner of Highway 29

An unconventional new tasting lounge and art Space breaks the mold.



Jailhouse Cook: Brett Young handles the culinary side of things at The Prisoner Wine Company’s Tasting Lounge and Makery.

Photos by Matt Morris

Chef Brett Young brings all-star experience to the hottest new spot on Hwy. 29: The Prisoner Wine Company’s (TPWC) Tasting Lounge and Makery. Following stints at the Ritz-Carlton Millenia Singapore and Mix (an Alain Ducasse restaurant in Las Vegas), Young returns to Northern California to bring a culinary eye to an innovative new art and tasting concept.

“I was raised in Wine Country and worked in Napa Valley for over 10 years. I thought I’d seen all there was in winery hospitality and tasting experiences,” he says. “But what we have here is something unique and unexpected.”

Making Do: Guests can visit Makers and see the creative process in action.

Formerly the wildly popular Franciscan Estate in St. Helena, TPWC’s new home underwent a complete overhaul in early 2018 after it was purchased by Constellation Brands. “We are thrilledto finally provide loyal fans of The Prisoner Wine Company a home that brings the brand to life with immersive wine experiences,” says property director Brigid Harris.

Created by winemaker Chrissy Wittmann and her team, TPWC wines are notable for their unusual blends of grapes. Incorporating fruit from over 100 grape growers across various wine regions, the wines (reds, whites, and everything in between) have irreverent names, such as the Prisoner, Blindfold, the Snitch, and Thorn.

New All Over: Unusual wine blends, quirky names, and an innovative art and tasting concept set The Prisoner Wine Company apart.

The new space emulates the brand’s unconventional approach with a private tasting and studio area called The Makery. “This is a continuation of an existing series hosted in select cities across the country to celebrate Makers and their communities,” says Harris. “The Makery at TPWC will provide visitors with a new wine, food, and craft experience.”

There are four individual studios, each occupied by a “Maker” who will join the brand for a seasonal rotation. Through appointments, visitors are able to mingle with and observe the artists while they engage in the creative process.

“We are aiming for a fully immersive experience, and our menu and pairing options reflect that as well,” says Young. “I foresee collaborations with culinary Makers—pairings and tastings that take visitors outside the kitchen and into the culinary garden and beyond.” theprisonerwinecompany.com.

 

Edit ModuleShow Tags

Wine Tasting by Jeep

Hop in a Jeep for a carefree tasting excursion.

Get Into the Spirits

Napa and Sonoma offer a tasty mix of options when it comes to the craft-distilling trend.

Our Favorite (Free) Wine Apps

Download these fun Apps!

Notes From the Underground

Underneath vineyard-covered hillsides, wine caves provide pristine conditions for making—and tasting—wine. Today, more and more vino lovers are heading underground to stroll, swirl, and sip.

Wine Made Easy

Become a vintner with Wine Country’s posh new wine club.

New Sips Across Napa and Sonoma Valleys

Singular new wine releases and tasting experiences.

Wine Country Itineraries: Getting to know the towns of Napa and Sonoma counties

You’re in Wine Country, and your performance doesn’t start for a while. You don’t feel like visiting a winery, and you don’t have time for dinner. All of a sudden you realize that you don’t really know Wine Country all that well. Here’s a selection of things to see and do in Petaluma and Yountville.

New Sips

The latest vinos and tasting rooms in Wine Country.

Rock, Stock, and a Few Soaking Barrels

Longtime friends honor a Sonoma family ranch with boutique wines.

Beyond Cab and Chardonnay

Tocai Friulano, anyone? Trousseau Gris? Tocai Friulano, anyone? Trousseau Gris? If Cabernet Sauvignon is king, Chardonnay queen, Pinot Noir prince, and Zinfandel the wild court jester, what’s to make of the escalating number of esoteric varietals....

Read Between the Vines

Three wine books to enjoy!

Richard: The Third Act

Edit ModuleShow Tags