Edit ModuleShow Tags
Edit Module Edit ModuleShow Tags

All in One

Feast it Forward is a studio, real-life inspiration board, wine-tasting room, and more.

The Mind Behind It All: Katie Hamilton Shaffer leads Feast it Forward as its founder and president.

Photo by R. Wood

The Studio by Feast it Forward is redefining the term “one-stop shop.” First and foremost, it’s the new home of the web-based Feast it Forward network. It’s an inspiration board come to life, where you can stoke your creativity and redesign your home in real time. It’s a place to hang out and sip some wine—kids and dogs are welcome, too. Above all, the studio is a philanthropic endeavor, constantly giving back to charities worldwide.

After six years on the road filming food and lifestyle content across the country in an airstream named Sophia, Feast it Forward has settled into an official studio in downtown Napa’s buzzing Oxbow District. Here, the team will film its numerous shows and even sell tickets to audience members for live filming and events.

But founder and president Katie Hamilton Shaffer wants the studio to serve a greater purpose. She developed the site as what she calls an “experiential showroom,” the first of its kind in the United States. Feast it Forward has partnered with more than 30 like-minded brands to engage customers with wine, design, art, music, and food in one setting.

 Sip In-Studio: You can taste  wine from 18 wineries at  the studio’s tasting bar. Photo by Neil Ruud/Ruud Media.

“I finally felt like it was time to bring our network to life, and I wanted something more tangible for our consumers and viewers to touch, feel, and experience,” says Shaffer. “Our live studio showroom is truly a lifestyle, and we want people to immediately feel welcomed and at home when they walk in our doors. Beyond that, we want them to feel inspired by all of the incredible brands and people that have joined us to help build a greater community to give back.”

Almost everything is donated by sponsors, from acid-stained floors by J&C Concrete Restoration to futuristic, light-up wine racks from Ultra Wine Racks. Even the Sharpies—which people are encouraged to use to write (appropriate) musings on the bathroom walls—are gifted. It’s all for sale too, buyable via a high-tech, virtual showroom in-studio.

Smaller on the Outside:  The Studio by Feast it Forward includes so much, it’s hard to  believe it fits in a two-story space. Photo by Neil Ruud/Ruud Media.

These items are thoughtfully placed throughout the two-story space in myriad indoor and outdoor nooks. For instance, the Gibson Guitar lounge features a drum set made out of Anolon cookware, a Crosley turntable, and hundreds of vinyls. The shopping aspect doesn’t feel forced; visitors are encouraged to sit back, relax, and sip coffee, kombucha, or wine from a collective of 18 winery sponsors.

A percentage of the proceeds from wine and retail purchases (Feast it Forward has its own Products with a Purpose line of glasses, spices, jewelry, and more) goes toward the Feast it Forward Foundation, which in turn feeds 20 different charities nationwide each year. Moreover, many of its series and partners support Feast it Forward’s overarching, socially conscious mission of making the world a better place.

“There’s absolutely nothing like this,” says Shaffer. “It brings our entire purpose and network to life.”


Edit ModuleShow Tags

Wine Country Itineraries: Getting to know the towns of Napa and Sonoma counties

You’re in Wine Country, and your performance doesn’t start for a while. You don’t feel like visiting a winery, and you don’t have time for dinner. All of a sudden you realize that you don’t really know Wine Country all that well. Here’s a selection of things to see and do in Petaluma and Yountville.

Wine Offspring

While some winemaking family members venture into other, none-wine-related businesses, more often their ties to the vineyard are just too hard to break. Here, four entrepreneurs from winemaking families talk about ways they found to share their passion for the vine

French Toast

Fabulous wines pair with Michelin bites at St. Helena’s Posh new tasting room.

The Prisoner of Highway 29

An unconventional new tasting lounge and art Space breaks the mold.

Meet Winemaker Paul Hobbs

After four decades as one of the globe’s premier winemakers, Paul Hobbs shows no signs of slowing down.

Now Pouring

Uncorking vintages in delightful new tasting rooms.

Where to Taste in Wine Country

With an explosion of new—and newly renovated—wineries and tasting rooms, Wine Country offers even more must-see destinations.

Something's Brewing in Wine Country

Growing Strong

Meet Cindy Daniel, the gardener, dancer, designer, dreamer, and entrepreneur behind Healdsburg Shed—which is celebrating its fifth anniversary.

10 Years Fresh

Celebrating the one decade anniversary of Oxbow Public Market, the business that helped put Napa on California's culinary map.

New Sips

Find out where to stop and what to taste across wine country this spring.

Sonoma Cider

Sip Wine Country’s other favorite drink at Sonoma Cider.
Edit ModuleShow Tags