A Perfect Pairing
The couple who created the Clif Bar debut a Napa Valley food line.
Courtesy of Clif Family Winery
Gary Erickson and Kit Crawford know a thing or two about turning ideas into reality.
The husband-and-wife team created the Clif Bar in the early ’90s to energize cyclists (including themselves) and other endurance athletes on the go. And, since both Erickson and Crawford cherish a meal with a good bottle of wine after laboring in the elements, they founded Clif Family Winery about a decade later.
Now, the two are focusing on Gary and Kit’s Napa Valley, a recently debuted line of specialty food products intended to pair perfectly with Clif Family wines.
“Gary and I are always on the lookout for foods and flavors that will enhance our daily lives,” says Crawford, who uses produce from the family’s Howell Mountain farm to make the buttery olive oil and tangy fruit preserves featured in the new product line.
In addition to preserves, the assortment also includes Dijon mustards and three varieties of dukkah, an Egyptian blend of nuts, seeds, and spices that is typically eaten with bread and olive oil, or can be used to season summer salads, grilled meats, and vegetables.
Locals and visitors can experience Gary and Kit’s Napa Valley foods as they are meant to be enjoyed, in the Rifugio wine and cheese pairing, at their Velo Vino tasting room in St. Helena adorned with cycling paraphernalia. The products can also be shared with friends across the country through the website’s mail-order service and blog, which is full of cooking inspiration.
“There is a foodie in all of us,” Crawford says.
After sampling the dark chocolate toffee pistachios with Kit’s Killer Cab, you’ll surely agree. garyandkitsnapavalley.com.